Data Feed analytics

Mercent has partnered with Web analytics firm Coremetrics to launch a new platform called Coremetrics Marketplace.

Here the key features:

  • Automatically track and report referrals, conversions, and orders across shopping portals and comparison shopping engines such as Yahoo! Shopping and Shopzilla
  • Track and report ad spend and the cost to acquire transactions and customers across channels, regardless of channel pricing model
  • Process orders automatically from transactional channels such as Amazon.com and SHOP.COM
  • Define dynamic per-channel product assortments based on operational and performance criteria
  • Append and optimize product content and merchandising offers to improve marketing performance
  • Automate product categorization uniquely for each online marketplace and shopping portal
  • Manage CPC bids based on channel, category, and product-level performance criteria
  • Great feature for all Coremetrics retailers, b/c they don't even have to add any additional tracking code. Coremetrics is clearly trying to be the webanalytics leader for online retailers.

    I haven't seen their latest version, but I always was impressed by the reporting ability. Especially when it comes to track detailed sales referrals Coremetrics is able to track down several steps before a sale is done. Most tools cannot accurately record when a customer comes to a shop via Google Adwords, but then decides to buy because of an promotional email. The sale referral of most tools won't be recorded as coming from Google Adwords, but from the promotional email.