Coremetrics adds automated bidding

Coremetrics Search 2007 integrates comprehensive LIVE Profiles data and granular keyword analysis with automated bidding and support for Yahoo! V2 online advertising platform

The new version of Coremetrics Search is the first paid search management application to fully integrate automated bidding with in-depth analysis, powered by Coremetrics LIVE Profiles, so that the entire search marketing program can be managed from within a single interface. The company has added a comprehensive Campaign Landing Page Report and detailed Keyword Zoom features to help marketers increase the relevance of their programs. It has also introduced an automated bid management system, which reduces the administrative burden of search management, allowing marketers to focus on more valuable, revenue-generating activities.
Big Big steps for Coremetrics. An integrated bid mangement is what everybody is looking for. SEM, SEO and Webanalytics are one big field! No matter what David Pasternack or others say. Depending on the quality of Comscore's new tool, Atlas bid management just added one more serious competitor.