ComScore Marketer goes live

Comscore launches new Marketer service. It's a tool that assesses the online marketing performance. Here the stuff you can do with it: - Create more efficient and cost-effective campaigns using paid and organic search terms.

- Identify high performing search terms at a site and category level.

- Analyze searchers and the use of search terms by demographic segment.

- Discover high-potential consumer segments and pinpoint the optimal search sites and search terms to reach them.

- Find out who is competing on search terms to identify prime affiliate marketing partners.

- Maximize the ROI of search and online marketing investments.