I just spend a good hour listening to Avinash Kaushik's "webanalytics wisdom" and while I post this, he still answers questions with a remarkable passion.
Here some notes, that I took:
1. Focus on Macro Analysis
#1 How many visitors?
#2 Visitors from where (goldmine URL's / customer intent)?
#3 Visitors what do you want (critical few) ?
#4 What are they up to?
2. Segment like crazy!
Unleashing tips #1:CT Funnel's Rock
(Website entry points, CMTB Content, Core Product Content, Cart, Checkout)
Unleashing #2 Leverage the Long tail (SEO is king :-))
Unleashing #3 Be customer centric
(surveys, lab usabilitiy, site visits, testing)
3. Other Stuff:
- Below 20-25% bounce rate (exit rate) is very difficult to receive. 50% is more the average ( based on Avinash's experience :-))
- Clicktracks appetizer will upgrade their free tool with a few functionalities. If I remember right the single access pages and/or referrals will be shown from now on.