Form Analytics Done The Right Way

I wrote about Form abandonment and how to avoid it a while back . Clicktale Analytics launched today their own form abandonment analytics tool. Their system has a few different reports to exactly figure out which form field takes the longest and could be the reason why users exit the page.

The Clicktale Time Report  displays the average time that visitors interacted with each field inside the form from the moment the page was loaded:

The Advanced Time Report displays the distribution of visitor interaction with each field inside the form from the moment the page was loaded.

The Blanks Report displays a chart of how frequently visitors leave fields empty when submitting the form.

The Refill Report shows the fraction of visitors who refill each field. Usually, a refill occurs when the form generates an error as a result of a field being incorrectly filled.

Overall this is another great feature provided by Clicktale. I have seen a lot of features and solutions, but Clicktale really suprises me. The company is really doing a great job by pushing never seen technology out there. Congrats and well done! I am looking forward to see more innovative stuff like that.

Web Interaction Analytics Company Clicktale gets funded

Europe’s venture capital firm YL Ventures teams up with Clicktale, a Web Interaction Analytics (WIA) company. ClickTale enables websites to record and watch movies of their users’ browsing sessions. The sum of the investment is not disclosed. Clicktale, like Robotreplay, probably hopes to get acquired by Omniture or Google (one of these days).  It might make sense, b/c the tool is more targeted to the mass than to  high-end clients.

Kind of offtopic, but the term "WebInteraction Analytics" sounds kind of funny to me. Somebody must have twisted his/her head to come up with this.  Maybe time for me to register "" :-)

Entire press release can be found here

Clicktale announced heatmaps

Today Clicktale announced the integration of heatmaps:


  • Attention Heatmap shows how much attention a specific webpage area is getting from the visitors who visited that area, as measured by average time.
  • Total Time Heatmap shows the total time that all visitors were exposed to a specific webpage area.
  • Visitors Heatmap shows the number of visitors and the percent of all visitors that looked at every area including the page bottom.
  • Pageviews Heatmap Given that a single visitor may visit a webpage several times, the Pageviews Heatmap shows the number of pageviews recorded at every area on the webpage.

Compared to other solutions, they have done a pretty good job.