Attention Analytics - Bridging Brain And Business

The question about which  parts of your website draw the most attention is as old as web analytics. The industry has done mouse tracking, visitor tracking, eyetracking...but never really looked at attention prediction studies done by neuro scientists.EyeQuant is one of these new solutions right out of the laboratories of the University of Osnabrueck, Germany. EyeQant ist based on a neuroscientific attention models. These models calculate within a few seconds which parts of the Design draw the most attention. The results are stunning and are close to what Eye tracking studies can achieve, but at a fraction of the costs.

Here one of the interesting results"

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