Analysis Of Device Model Populations

Mobile Analytics, Mobile Analytics and Mobile Analytics. It’s in everybody’s ears but it seems advertisers are not ready to jump on it yet(!) (at least that’s what the NY Adclub says).

James Pearce over at the dev.mobi blog  wrote about their approach of one- and two-dimensional analysis of device model populations.

Here some sample data of their efforts:

device_atlas.png

But that’s not all. According to James there is more to do:

“…. No doubt we need to support user-defined filters on the dataset presented, such as geographic market. And we'd love to be able to weight the values' populations based on the popularity of real devices too (so that rarer, legacy devices don't mislead the eye).”