Adsense mobile partnering with Doubleclick Mobile

Interesting news today that pretty much nobody really cared about: "As of today, AdSense for mobile content publishers who have configured their sites to display mobile image ads can now have ads served to their sites from DoubleClick Mobile. This means more advertisers for AdSense for mobile content publishers, more inventory for DoubleClick Mobile advertisers, and more ad relevance for browsers of the mobile web."

Google is pushing the pace in Mobile advertising. I expect them, Yahoo or MSN to announce an acquisition of Admob, which just launche a Mobile Analytics solution in the near future as well.