webanalyticsbook

Goodbye Wordpress, Hello Squarespace!

I get it: Wordpress is for the nerdy kids and Squarespace is for the...well.. spoiled hobby webmaster Millennials. Whatever! After sitting on my Wordpress blog(s) for several years generating passive income without really doing much,  I finally decided that it is time to move on.

Here my reasons why switching from WP to Squarespace made sense:

1. Maintenance

Yes, a common excuse, but I am just tired of making sure, that stuff in Wordpress is upgraded and running properly. Automation is there, but if I don't check the updates and test server performance regularly,  I just don't want to blog. 

2. Security

My WP blog got hacked several years ago. A small SQL injection. Nothing major, but I've never wanted to go in and dig into the site, even after seeing that some of the traffic got re-directed.

3. G! Updates

Managing your own theme is annoying, esp. when G! starts requesting a mobile-friendly site or just a move to https. 

4. Functionality

Squarespace is well done & it covers all basics. Period!

5. Time

Obviously a loser excuse, but I blame my kids on this one. It's just more fun playing bumper cars than diving in another WP issue all weekend.

Long story short: I still love WP as I still have tons of sites running on it. But Squarespace, Wix and a bunch of others earned their right for existence. In this case consumer friendliness beats hyper-customization. 

 

 

 

Website Optimization Book - 2008

I am still fighting with myself about publishing a Web Analytics book, especially that there are a bunch of good ones out there (but none the way I was planning to do it). Anyways... I just noticed that Andrew King published his new book "Website Optimization Book". Unfortunately it's out of stock so I cannot really review it.

However I believe it is one of the better one's out there. Here some excerpt:

"Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization..."