Top Career 2008: Web Analyst

According to WIStv Web Analyst once more ranks under the top career opportunities: "Companies everywhere are allocating resources to developing effective Web sites, says O'Donnell. [GL1] She points to Web analytics as a specific, cutting-edge job choice. "Companies need people who can make their sites easy to navigate and visually impactful, so Web analysts need to understand human psychology and also be slightly obsessed with the Web," she says. "A coordinator position with a keyword-driven marketing and Web analytics firm may earn somewhere between $30,000-$40,000, starting out, depending on where the job is located," she adds. With more experience, Web analysts can expect to earn an average of between $52,000 to $75,000, according to the Bureau of Labor Statistics (BLS)."

Visual Sciences Visual Site and HBXAnalytics nominated as "product leader"

Visual Site was named a Leader in The Forrester Wave: Web Analytics Q3 2007 independent report and also received the highest score in the Current Offering category. This category takes into account evaluation criteria such as metrics, dimensions and correlations; integration; and reporting and analysis. According to the report, "Visual Site and the underlying Platform 5 technology provide the most powerful data architecture and real-time analysis tools in the industry." In The Forrester Wave: Web Analytics, Q3 2007 report, Forrester Research had this to say about Visual Sciences Visual Site:

"Visual Site's ad hoc analysis tools remain the most powerful in the
industry, and predefined reports cover the data needs of most business
users. Visitor segmentation is also the most powerful in the industry."
"Experienced data analysts we talk to love the power of Visual Site and
don't mind learning its unique interface to harness that power."
"Overall, Visual Sciences HBX Analytics offers a solid analytics tool
with the cleanest, most usable interface of all products we evaluated."
" ... HBX Analytics provides a solid measurement platform, with one of
the most usable interfaces we saw. The product is well suited for firms
that don't have many specialized analytics requirements and want to
deploy Web analytics to a broad base of business users. With the
addition of an interface for power users -- HBX Visual Workstation --
HBX Analytics is also a good fit for firms that need a tool that can
grow with them as they evolve their level of Web analytics

Forbes chooses Visual Sciences

Visual Sciences, Inc. today announced that Forbes.com has chosen Visual Science for real-time customer analytics, Web metrics and interactive data visualization. Forbes.com will use Visual Site�s visitor-level analysis capabilities to analyze activity across multiple Web sessions, enabling the company to quickly adapt to changing visitor requirements and develop a lifetime view of its customers. I guess there is nothing much to add. Congrats to the VS team.

Websidestory becomes Visual Sciences

websidestorylogo3.jpg Visual sciences Yesterday CEO Jim MacIntyre officially re-named the company. Websidestory becomes Visual Sciences. Also Visual sciences shares surged more than 25 percent in after-hours trading yesterday after the company boosted its revenue forecast.

Out of a marketing perspective the re-branding is exactly what Websidestory needed to do. I am not sure how many people tried to find "Websidestory" by typing in "Websitestory" and ended up on a scraper page.

There was also a fair amount of confusion regarding Hitbox, HBX, Reportbuilder, Websidestory and Visual sciences.

Now it's all good! Great job VS team.

HBX Analytics 4.0

Websidestory Websidestory on it's way to release version 4.0

HBX Analytics 4.0 is scheduled for release this Friday. New features are


  • Active segmentation for commerce
  • Multiple storefronts
  • Additional block of custom variables

User & Group Permissions

  • Increased granularity of user and group permissions
  • Separate access controls for Web UI and ReportBuilder

Update: HBX 4.0 release delayed. Here the official statement: "WebSideStory did not complete the extensive HBX 4.0 release during the time allotted by our normal service window on Thursday night and Friday morning."

Websidestory reports financial highlights for 2006

Websidestory Websidestory announced some record numbers anddetails about their business today.

Here a short excerpt: - More than 115 new customers added in the fourth quarter, expanding the enterprise customer base to over 1,540 customers. - Over 345 new sales bookings in the fourth quarter for various modules of the WebSideStory and Visual Sciences product and service suites. - Non-GAAP revenue of $69.4 million for the year. - Estimated non-GAAP revenue for 2007: Low $89.5 , High $91.5

More than 150 financial institutions have implemented HBX

Websidestory Digital Insight Corp., the leading on-demand banking provider, has selected HBX Analytics

WebSideStory will be integrated into Digital Insights Web Center (now Intuit), a self-service website content management system designed specifically to help financial institutions manage their online presence. Since the agreement was finalized in November 2006, more than 150 financial institutions have implemented HBX Analytics.

Very Impressive! I guess I know now what Websidestory was doing over the last months. I thought Omniture got further ahead of the game, but their biggest competitor doesn't seem to loose speed.