Google Analytics

Google Analytics Premium Going After Adobe's Sitecatalyst

While most Analytics vendors turned a little bit quite over the past few months, Google now popped up again with big news: Google Analytics Premium. The price tag is approx $150k/year, which is pretty much all the clients that Adobe's Sitecatalyst is going after. Here are the features:

  • Dedicated Customer Support
  • 4hrs Data Freshness
  • Custom reports in a few clicks
  • Segmentation on the fly
  • Attribution modelling
  • Conversion values for all channels
  • Live technical support

   

Google Analytics In-Page Analytics

Finally a big noteworthy update from Google Analytics Team: Google Analytics In-page - Data superimposed on the website as you browse:

This move by Google once again shows how serious development of Google Analytics is moving forward.  It's also a clear sign how Web Analytics is becoming mainstream. I would not be surprised if some other smaller vendors now just shut their doors and move on.

Google API

supportedby Nexus One Accessories now available at Onlythnexus.com - your first stop for Nexus accessories. Finally Avinash announced it: The Google Analytics API. This will be an interesting move since Google Analytics will be open to third party tools. SEO ROI analysis and PPC analysis can now be done without scraping Google Analytics.

Now it'll be interesting to see, which bid management tool will integrate seamless with the Google Analytics API and how far the API will open up data (real-time would be nice)

If done right this can be an amazing wayto do safe bidding as well as pulling SEO data in a never seen before fashion.

Having said that, I believe there will be some drawback. Google is smart enough to make sure that the shared data won't be abused. Another drawback I have with G Analytics is the fact that Google owns already the data of half of my life. Do I really want to share and pull data from a system, which is not open about PPC prices?

Google's Ajax SERPs Could Break Keyword Web Tracking

Once more big G is behaving like a bunch of naughty boys: According to several sources the new Google SERPs are breaking the ability  for "any external analytics service" to determine the search query used by a visitor arriving at your website".

Instead of showing google.com/search?q=sitemeter google is showing www.google.com/#q=sitemeter

The funny thing with this is, that nothing after the "#" can be send by the web browser, so most analytics solution will have a big problem.

I wouldn't be surprised if some nonsense like this happens....and G Analytics will increase there 60% market share to 99.9%.

The Inaccuracy Of The Web Analytics Industry

Brandt Dainow over at Imediaconnection wrote an interesting post critizing the WAA standards and the incaccuracy of Google Analytics. It's interesting how he arguments about Visits and bounces, Conversion rates, exit rates and other key metrics, which the WAA defined with their standards committee.

I don't want to comment on whether his statements are 100% correct or not, but I fully agree with Brandt that the Web Analytics industy and especially the WAA needs to step up.

I've written about this some time ago (cannot find post now), but as long as the industry or WAA standards are not accredited or at least backed up by some major university ...it always will be hard to gain credibility in the market and posts like Brandt's will come up again and again.

However, I don't want to go further in details and bashing the WAA or G Analytics is something I defintely don't want to do (I left my complaining mood when I left Europe a few years ago). I'd rather waste my time to look at what should be done to fix this. I mainly see four steps, that the WAA should take:

1. Get some independant(!) scientific research involved to back up the standards.
2. Open up the WAA and finally let the members really participate in the organization. E.g. the Yahoo WW group certainly works for veterans, but not for the new Web 2.0 generation.
3. Work with all vendors in order to come to an acceptable solution for all tools. Include in the discussion all kinds of vendors (e.g also massive distributed tools like Sitemeter... or innovative niche tools like Alenty).
4. Accredit vendors, which accept and follow the WAA standard rules in their analytics software.

Google Analytics Plugins

I haven't had a chance to post about this a month ago, but Bryan Eisenberg, CEO of FutureNow, put a great list of Google Analytics plugins together:

1. Greasemonkey Plugin for Social Media

2. Report Enhancer

3. Full Refferring URLs hack

4. Multiple Profile Greasemonkey

5. Unusual Keyword Trends

6. Website Optimizer

7. GA Wordpress Plugin

8. GA Site Scan Diagnostic Tool

9. Goal Copy Extension

10. Unofficial GA API

All Hacks here.

Google Analytics New Feature Activation Live

I already played with the new system a little bit....but just got confirmation that the Custom Reporting, Advanced Segmentation and Motion Charts are live:

We're pleased to let you know that this login email has been activated for our new enterprise-class features including Custom Reporting, Advanced Segmentation, richer data visualizations, and an updated administrative and reporting interface. These new features combine enterprise level sophistication and versatility with the same friendliness you're used to.

Custom reporting allows you to create your own reports with the metrics you want to compare—organized in the way that makes sense for your business. Watch the Custom Reporting video for more information.

Advanced Segmentation lets you isolate and analyze subsets of traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions," or create your own with the drag-and-drop segment builder. Learn how.

Motion Charts provide advanced but easy-to-use multi-dimensional analysis. You can select different metrics to compare and then view how those metrics interact over time. By animating data, Motion Charts make discovering insights much easier and more obvious than when viewing data in traditional graphs and columns. Watch the video to see Motion Charts in action.

An updated interface includes changes to the administrative interface and a cleaner reporting screen that highlights tools for the way reports display data. A new navigation, administrators' ability to rename accounts and profiles, and account and profile locator functionality are designed to help increase simplify account management.

For more details on the entire new feature set, see the Google Analytics blog or view all the video demonstrations.

Happy analyzing,

Google Analytics

Google Adwords + Adsense + 75% Search Market Share = Monopoly

I've had a talk with Marshall, the Webmetricsguru, regarding Google's quarterly results today. I wasn't surprised at all and we kind of agreed on the fact that Google has the choice "to tune" their accounts in any direction that they want. Fullfilling Wallstreet expectations is just a question of tuning  Adsense payouts,  adjusting the collected analytics data or changing the SERPs.

Marshall wrote a great post putting different sources together. Here's the simplified formula I came up with (you probably get what I am saying):

Adwords + Adsense + 75% Market Share = Monopoly

If we would go even further we could come up with the following:

Google Adwords + Adsense + Analytics + Toolbar + 75% Market Share in Search= Monopoly

I am not sure if I would like a regulation of Google, but I hope that someone can offer a serious alternative soon. It's not good for the web if every 4th dollar spend online stays more or less in one companies hands.


How Your Competiton Can Use Your Google Analytics Code To Identify Your Web Properties

Did you ever wonder what websites your competitor owns? Were you ever interested in getting to know where the big affiliate guys make there money from?

If so....use Adspy.com! Adsspy is a new service that allows you to find related websites by comparing (among others) Google Analytics codes on a few hundred thousand websites.

Having tested Adsspy for the past 2 days I can say that this is one of the most powerful tools that I have seen in a long time. It can be used in so many ways and for webmasters I am not sure if it is smart to install Google Analytics throughout their properties anymore.

Just watch the example of Mortgage101 , which has only a few related sites:

Today Adssyp knows 1 042 892 IDs!
Number of known sites:
Google AdSense : 770+ thousand sites
Google Analytics : 620+ thousand sites
AdBrite : 25+ thousand sites
Chitika : 7 thousand sites
Yahoo Partner Network : 5+ thousand sites
Kontera : 2+ thousand sites
Amazon Context : 3+ thousand sites
IntelliTXT : 35 sites

Google Analytics Under Investigation In Germany

Today I saw that the officials in Berlin, Germany announced that Google Analytics, the popular web analytics solution from Google, is not legal in Germany. The statement by the officials mentions that Google Analytics is in it's current version not conform with Germany's data privacy laws. I personally wrote before that I would switch off Google's benchmarking feature, but the way Germany's officals treat Google Analytics, just convinces me another time that it was great to turn my back on Germany and move to the US.

I fully understand that the US lacks data privacy and a lot of things are really handled badly (my social got lost already twice within 5 years).

However web analytics is an industry that collects pretty much anonymized data and is a new industry, which tries to standardize their best practices (together with the WAA).

Instead of working with the web analytics industry and finding a solution,  it's the typical bullyish mentality of the German government that makes things bad for everybody.

Google Analytics Benchmarking - Switch it Off!

I am not writing this post to make a huge deal out of it, but something is strange when it comes to Google Analytics Benchmark feature. As you probably know, Google Analytics allows you to opt-in in order to share your data. If you do so it shares the data in an "anonymous form".

But what does anonymous mean? Here two examples that might show what "anonymous" means for Google:

First of all Mediadonis noticed that Google trends showed one of his top-outbound link also as the top visited page in Google and he is not quite sure where Google trends got this info from.

Also Erick over at Techcrunch noticed, that...

"...Google['s] Ad Planner appears to be the same thing consumers can see on Google Trends for Websites. In fact, that is just a light version of Google Ad Planner, which uses some of the same underlying data—”aggregated Google search data, opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research.”"

I am not sure how far Google Analytics data is used for other Google tools and I am not sure how much data comes from Google's toolbar, but what I know is that I don't want to share this data with anybody else.

Until Google explains a little bit more on how the Google Analytics data is used, I recommend everybody to switch it off. Not solely because of Google, but b/c of competition that easily can use the data for their advantage.

Measuremap users now moved over to Google Analytics

Michael over at Techcrunch just announced that all Meauremap accounts have finally  migrated to Google Analytics. "About your Measure Map account. Remember Measure Map? A couple of years ago, we gave you an account on an early alpha test of our blog analytics software. Since then, a lot has happened. We got acquired by Google, we redesigned their Analytics app, and we’ve since rebuilt Measure Map from the ground up. I’m writing you because we need to move everyone over from their Measure Map accounts to the new version at Google. If you’re no longer interested, no problem. You can stop reading this now. But if you’d like to try out the new service, here’s how: [instructions followed]"