|Clickable - new PPC management tool from New York|
Union Square Ventures just invested in new PPC management company Clickable.
Clickable manages all PPC campaigns across multiple search engines. Clickable’s proprietary technologies monitor search
marketing campaign performance, providing actionable alerts and analytics that allow advertisers to maximize their
advertising return on investment (ROI). Currently Clickable is only available in private beta.
I wonder why a large VC company would invest in a company that provides a service that other companies already have
taken care of. In order to figure that out, I would need a beta account...