The Atlas Site Optimization solution helps you clearly identify what’s not working on your site, presents you with ways to make it work better, and then gives you the tools to optimize web page effectiveness through rapid, dynamic testing. Unlike other web metrics tools, Site Optimization gives you more than just an overview. Our technology and services dig deep, tracking precisely how customers move through your site. It reveals hot and cold spots, levels of interactivity, and shows which links motivate the highest conversions.